PriyaSharma
Brand & Content Strategist
I build brands people remember and content that converts.
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Key Projects
Adobe Creative Suite · Figma · Qualtrics
Monzo Brand Refresh
Monzo's brand had become associated with young students. The business needed to expand into a more affluent 30–45 demographic without alienating existing users. Led a brand strategy project to evolve the visual identity and tone of voice — warmer, more aspirational, without losing the directness that made Monzo distinctive.
Increased 30–45 age group sign-ups by 40% in 6 months. Brand tracking scores in the target demographic improved by 22 points.
Adobe Creative SuiteFigmaQualtrics
View project →HubSpot · SEMrush · Google Analytics
Revolut Content Growth Programme
Revolut was spending £2M/year on paid acquisition but had near-zero organic content presence in the UK market. Built a content team from scratch and established an editorial strategy focused on personal finance education targeting 25–35 professionals.
Grew organic traffic from 20,000 to 340,000 monthly sessions in 18 months. Content became #2 acquisition channel, reducing paid spend by £600K.
HubSpotSEMrushGoogle Analytics
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Experience
2022 – 2024
Head of Brand — UK & Europe
Monzo
- Led brand strategy for 8M+ customer base across UK, Spain, and Ireland
- Managed £4M annual brand budget across paid, owned, and earned channels
- Built and led a team of 12 across brand, content, social, and design
2019 – 2022
Senior Content Strategist
Revolut
- Grew organic content from 0 to 340,000 monthly sessions
- Produced award-winning financial education content series with 2M+ views
- Collaborated with product and growth teams on in-app content and notifications
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Technical Stack
Brand
Brand StrategyVisual IdentityBrand VoicePositioning
Content
CopywritingSEOContent MarketingEmail Marketing
Channels
Social MediaPaid SocialInfluencerPR
Tools
Adobe Creative SuiteFigmaHubSpotGoogle Analytics
Let's build something.
Open to remote, contract, and full-time opportunities.