PriyaSharma

Brand & Content Strategist

I build brands people remember and content that converts.

Monzo Brand RefreshIncreased 30–45 age group sign-ups by 40% in 6 months. Brand tracking scores in the target demographic improved by 22 points.

20,000

Revolut Content Growth ProgrammeGrew organic traffic from 20,000 to 340,000 monthly sessions in 18 months. Content became #2 acquisition channel, reducing paid spend by £600K.

Key Projects

Adobe Creative Suite · Figma · Qualtrics

Monzo Brand Refresh

Monzo's brand had become associated with young students. The business needed to expand into a more affluent 30–45 demographic without alienating existing users. Led a brand strategy project to evolve the visual identity and tone of voice — warmer, more aspirational, without losing the directness that made Monzo distinctive.

Increased 30–45 age group sign-ups by 40% in 6 months. Brand tracking scores in the target demographic improved by 22 points.

Adobe Creative SuiteFigmaQualtrics

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HubSpot · SEMrush · Google Analytics

Revolut Content Growth Programme

Revolut was spending £2M/year on paid acquisition but had near-zero organic content presence in the UK market. Built a content team from scratch and established an editorial strategy focused on personal finance education targeting 25–35 professionals.

Grew organic traffic from 20,000 to 340,000 monthly sessions in 18 months. Content became #2 acquisition channel, reducing paid spend by £600K.

HubSpotSEMrushGoogle Analytics

Experience

2022 – 2024

Head of Brand — UK & Europe

Monzo

Led brand strategy for 8M+ customer base across UK, Spain, and Ireland
Managed £4M annual brand budget across paid, owned, and earned channels
Built and led a team of 12 across brand, content, social, and design

2019 – 2022

Senior Content Strategist

Revolut

Grew organic content from 0 to 340,000 monthly sessions
Produced award-winning financial education content series with 2M+ views
Collaborated with product and growth teams on in-app content and notifications

Technical Stack

Brand

Brand StrategyVisual IdentityBrand VoicePositioning

Content

CopywritingSEOContent MarketingEmail Marketing

Channels

Social MediaPaid SocialInfluencerPR

Tools

Adobe Creative SuiteFigmaHubSpotGoogle Analytics

Let's build something.

Open to remote, contract, and full-time opportunities.

Emailpriya.sharma@brand.com LinkedInpriya-sharma-brand