Priya Sharma

Brand & Content Strategist

London, UK

I build brands people remember and content that converts.

Photo of Priya Sharma

Results

Increased 30–45 age group sign-ups by 40% in 6 months. Brand tracking scores in the target demographic improved by 22 points.

Monzo Brand Refresh

Monzo's brand had become associated with young students. The business needed to expand into a more affluent 30–45 demographic without alienating existing users. Led a brand strategy project to evolve the visual identity and tone of voice — warmer, more aspirational, without losing the directness that made Monzo distinctive.

  • Adobe Creative Suite
  • Figma
  • Qualtrics

Visit project Monzo Brand Refresh

Grew organic traffic from 20,000 to 340,000 monthly sessions in 18 months. Content became #2 acquisition channel, reducing paid spend by £600K.

Revolut Content Growth Programme

Revolut was spending £2M/year on paid acquisition but had near-zero organic content presence in the UK market. Built a content team from scratch and established an editorial strategy focused on personal finance education targeting 25–35 professionals.

  • HubSpot
  • SEMrush
  • Google Analytics

About

Brand and Content Strategist with 7 years growing audiences and revenue for consumer tech companies. I have led brand strategy for products used by 50M+ people. My work sits at the intersection of storytelling, data, and visual identity. Based in London.

Experience

2022 – 2024

Head of Brand — UK & Europe

Monzo

  • Led brand strategy for 8M+ customer base across UK, Spain, and Ireland
  • Managed £4M annual brand budget across paid, owned, and earned channels
  • Built and led a team of 12 across brand, content, social, and design

2019 – 2022

Senior Content Strategist

Revolut

  • Grew organic content from 0 to 340,000 monthly sessions
  • Produced award-winning financial education content series with 2M+ views
  • Collaborated with product and growth teams on in-app content and notifications

Skills

Brand

Brand Strategy, Visual Identity, Brand Voice, Positioning

Content

Copywriting, SEO, Content Marketing, Email Marketing

Channels

Social Media, Paid Social, Influencer, PR

Tools

Adobe Creative Suite, Figma, HubSpot, Google Analytics

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