Senior Product Designer
Sofia Martinez
Designing products people actually want to use.
Independent perspectives01 — 05
Notion AI Onboarding Redesign
- Context
- Notion AI had 68% drop-off in the first session — users did not understand what AI could do for them.
- Work
- Redesigned the onboarding flow around specific use cases rather than features, using contextual prompts and progressive disclosure.
- Outcome
- Increased 7-day retention by 34% and reduced time-to-first-AI-action from 4.2 minutes to 47 seconds.
Figma Component Library v2
- Context
- Figma's internal design system had 340 components with no clear naming convention, causing inconsistency across product teams.
- Work
- Audited and consolidated the component library from 340 to 180 components, introduced atomic design principles and strict naming conventions.
- Outcome
- Reduced design-to-development handoff time by 40%. Adopted by 80+ designers across 12 product teams.
Senior Product Designer with 6 years creating consumer and enterprise products. I believe great design is invisible — it removes friction, not adds decoration. Previously led design at Notion and Figma. Currently consulting for Series A–C startups.
2022 – 2024
Senior Product Designer — AI Products
Notion
- Led design for Notion AI from beta through to 4M+ active users
- Ran 40+ user research sessions that directly influenced product roadmap
- Established design quality bar and review process across the AI team
2019 – 2022
Product Designer — Core Editor
Figma
- Redesigned the component panel used by 8M+ designers daily
- Led accessibility audit resulting in WCAG AA compliance across core features
- Mentored 3 junior designers, all promoted within 12 months
End-to-end product design from early research through to polished, shipped interfaces.